There is one part of your skincare routine you probably never chose or thought much about: the water.
It is the first thing that touches your face in the morning and usually the last thing at night. You use it to wash, rinse and prepare your skin for everything that comes next.
We pay close attention to cleansers, serums, moisturisers and active ingredients, but rarely think about the water we are using with all of them.
Most skincare happens at the sink
Think about your normal routine. You wash your face over the bathroom sink, rinse off your cleanser, pat your skin dry and apply the rest of your products.
You do this every morning and every night, which means the water from your bathroom tap is in direct contact with your face every day.
For something that is such a regular part of skincare, it tends to get very little attention.
You probably already think about the water you drink
A lot of people filter their drinking water, whether that is with a jug, a kitchen filter or another filtration system.
The idea is simple: what is in your water matters.
But when it comes to washing our face, most of us use whatever comes straight from the tap without thinking twice about it.
If you already care about the quality of the water you drink, it is reasonable to think about the water you use on your skin too.
Your face is exposed to tap water every day
Facial skin is often more sensitive and more exposed than the skin on the rest of the body. It is also the area most people spend the most time and money caring for.
Depending on where you live, tap water can contain chlorine, dissolved minerals, sediment and trace metals.
That does not mean your tap water is unsafe. But it does mean the water you wash with is not necessarily neutral when it comes to how your skin feels afterwards.
What filtering your bathroom water can change
Filtering the water at your bathroom tap helps reduce substances such as chlorine, heavy metals and sediment before the water reaches your skin.
For people who notice tightness, dryness or residue after washing, that can make the cleansing step feel gentler.
It is not about replacing your skincare routine. It is about paying attention to something that is already part of it.
That is the idea behind brume. The brume faucet filter attaches to your bathroom tap and filters the water before you wash your face.
Start with the water
Every skincare routine starts with washing your face.
Before the cleanser, serum or moisturiser, there is water. And if you already care about what goes into the products you use, it makes sense to care about the water you use with them too.
Keep reading: hard water and your skin and is chlorine bad for your skin? Or meet the brume faucet filter.